Privacy Policy

Welcome to the DEInamics® website (the “Site”). Lideranca Group, Inc is committed to maintaining the privacy and security of your personal information and survey information. “Personal Information” means information that identifies you personally, including your name, physical address, email address, phone number, or credit card information. “Survey Information” means the information you provide to us as you respond to the survey contained on the Site; it includes some sensitive demographic information such as race/ethnicity, gender, age, religion, and disability, but it does not include any Personal Information. As part of our commitment to the privacy and security of your Personal Information and Survey Information, Lideranca Group, Inc has developed this Privacy Policy to make you aware of our information gathering practices and how we use the information we receive.

By using the Site, you signify your agreement to the terms of this privacy policy (the "Privacy Policy"). If you do not agree to this Privacy Policy, please do not use this Site. Lideranca Group, Inc reserves the right, in its sole discretion, to modify, alter or otherwise update this Privacy Policy at any time. You will be notified of changes to the Privacy Policy via email if you are an administrator or a project manager, or via a notation next to the link to the Privacy Policy from the main page of the Site stating that the Privacy Policy is new and the date on which it was updated if you are a survey taker. The last date on which the Privacy Policy was updated was March 20, 2017. By continuing to use this Site after changes to the Privacy Policy are posted, you agree to these modifications, alterations and/or updates.

Please also review the Terms and Conditions of Use of this Site, to which the Privacy Policy forms a part.

Gathering and Use of Information You Provide to Us

You can visit and browse this Site without telling us who you are or revealing any Personal Information. If you choose only to look at the Site and do not wish to sign up as an administrator or project manager, you need not provide any Personal Information. You can also visit the Site, but not review the survey questions, without providing any Survey Information. If you wish to take the survey, all questions in the questionnaire must be answered. Note that while Lideranca Group, Inc uses your email address in order to provide you a personalized link to the survey, your email address is not kept associated with your survey answers; instead, each survey is assigned a unique identifier that is not associated with any Personal Information. If you are an administrator or project manager and also take the survey, your Survey Information will not be associated with your Personal Information.

If you want to be an administrator or project manager, you will need to create an account. When you create an account with us, we will ask you for the following Account Information, which includes some Personal Information: first and last name, organization name and EIN, work email address, work address, billing information, and work telephone number. We will also ask you to create a password for your account. Please remember that you are responsible for the security of your password; choose a strong password and do not share it with others. Your Account Information may be used for various marketing and/or business purposes including, but not limited to, providing goods or services you have requested, customizing your experience on the Site, resolving disputes, troubleshooting problems, and enforcing our agreements with you. In addition, if you opt in, we will use your Account information for direct mailings or emailings from Lideranca Group, Inc. We will share your Account Information within our corporate family and with our third-party vendors as necessary for these purposes.

Survey Information may be used for reporting purposes including reporting to your organization and generating general reports regarding organizations like yours. These reports will allow filtering based on sensitive characteristics to see how, for example, all white men responded to a particular question. However, all such reporting will be on an aggregate basis. In order to ensure the privacy of your Survey Information, no result for any single survey question will be reported for fewer than 3 people at a time, and no report will ever include all of your survey answers in one place.

Gathering and Use of Information Automatically Collected

When you visit this Site, our Web servers may collect some information automatically, such as your Internet protocol address, the identity of your Internet Service Provider, your operating system, and the time and date of your visit. This information is not linked to Personal Information. This information is used to compile aggregate statistics about the total number of daily visitors to our Site, the pages most frequently visited and how long visitors tend to stay at each page. By collecting this information, we get a better understanding of your preferences so we can continually improve your online experience with us.

We may use “cookies” or other tracking mechanisms that link the Personal Information you have provided to Lideranca Group, Inc on this Site to the items in your shopping cart. You can disable cookies in your browser settings, but certain features of the Site may not work if you do.

Do Not Track

The Site does not respond to Do Not Track signals issued by your browser. To learn more about your choices regarding online tracking, please visit these sites: and

Unsolicited Information

If you choose to use one of our contact email addresses or a blank survey answer to send us any information other than that listed above under “Information You Provide to Us” and “Information Automatically Collected,” we are not responsible for keeping that information private. Please see our Terms and Conditions of Use for further information about our policies regarding unsolicited information.

Disclosure of Information We Collect

Lideranca Group, Inc will disclose Personal Information 1) in accordance with this Privacy Policy; 2) in order to comply in the event that law requires a disclosure of information submitted to our Site, including when required by a warrant, subpoena or court order; or 3) when we believe in good faith that disclosure is necessary to prevent harm or injury, such as in the event of product recalls, fraud, claims or other liability. Lideranca Group, Inc does not sell, trade, or rent your personal information to outside parties. Lideranca Group, Inc may share statistical information about our users, traffic patterns, and related Site information, in aggregate form, with third-party affiliates and vendors, but these statistics will include no Personal Information.

Lideranca Group, Inc will disclose Survey Information 1) in accordance with this Privacy Policy; 2) in order to comply in the event that law requires a disclosure of information submitted to our Site, including when required by a warrant, subpoena or court order; or 3) when we believe in good faith that disclosure is necessary to prevent harm or injury, such as in the event of product recalls, fraud, claims or other liability.

Your Choices Regarding Your Personal Information

If you do not wish to receive information and promotional material from us, you may choose not to opt in when we ask for your Personal Information. If you already receive email or direct mail communications from us and no longer wish to receive such communications, please contact us at 651-224-7030 to be removed from our emailing and direct mailing lists.

External Links

We do not endorse and are not responsible for the information practices or privacy policies of websites operated by others that may be linked to or from this Site. If you decide to access a third party’s website that may be linked to or from this Site, you should consult that website’s privacy policy.

Business Transition

The information covered by this Privacy Policy is an asset of Lideranca Group, Inc and will become part of our normal business records. If the Site is sold or otherwise transferred to a third party, your information may be transferred to that third party.

Updating Your Information

If any of the Personal Information or Account Information you submitted to our Site is inaccurate or outdated or otherwise needs to be changed, please log into your account and correct it.

You may ask to have the information on your account deleted or removed; however, because we keep track of past transactions, you cannot delete information associated with past transactions on this Site. In addition, it may be impossible to completely delete your information without some residual information remaining because of backups.

You will be given an opportunity to review and correct your Survey Information prior to submitting it; however, Survey Information cannot be updated or corrected once submitted.

How We Secure Your Information

This Site has industry-standard measures in place to protect the loss, misuse and alteration of the information under our control. Personal Information you submit to our Site is stored for us by Microsoft in a HIPAA compliant Microsoft Cloud database. For more information on Microsoft’s information security practices, visit Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your Personal Information, you acknowledge that: 1) there are privacy and security risks to the Internet which are beyond our control; 2) the security, integrity and privacy of any and all information exchanged between you and us through the Site cannot be guaranteed; and 3) any information or data may be viewed or tampered with by a third party while in transit.

However, these measures standing alone are not sufficient to ensure the security of your Personal Information. It is also important for you to guard against unauthorized access to your passwords and unauthorized use of your computer.


Protecting the privacy of children is very important to us. For that reason, our Site does not intentionally solicit, collect and/or maintain personally identifiable information from users under age 13. If you are under the age of 13, we ask that you do not submit any Personal Information to us and use this Site only under the supervision of a parent or guardian. If you are a parent or guardian and you believe your child has submitted Personal Information to us, please contact us at 651-224-7030, and we will delete your child’s Personal Information from our records.

Applicable Law

This Privacy Policy shall be governed by, and construed and enforced in accordance with, the laws of the State of Minnesota, without giving effect to any principles of conflicts of laws. You expressly agree that the exclusive jurisdiction for any claim or action arising out of or relating to this Privacy Policy or your use of this Site shall be filed only in the state or federal courts located in the State of Minnesota, and you further agree and submit to the exercise of personal jurisdiction of such courts for the purpose of litigating any such claim or action.


If you have any questions regarding this Privacy Policy, please contact us at 651-224-7030 or by email at